Mission
The Liberia’s Untapped Gen Foundation exists to educate, inspire, and actively contribute to the development of Liberia’s tourism sector. Through strategic collaborations with governmental bodies, international NGOs, local artisans, and private institutions and investors, we are working to:
Mission
LIBERIA
01
Preserve culture
Preserve Liberia’s rich cultural and historical landmarks for future generations.
02
Sustainable tourism
Develop new, sustainable tourism destinations that will attract international tourists while benefiting local economies.
03
Awareness
Raise awareness about Liberia’s untapped potential in global tourism markets and promote eco-tourism that celebrates both nature and culture
04
Empower local communities
Empower local communities by involving them in cultural projects, job creation, and skills development in tourism-related fields.
Vision
Our vision is clear: to make Liberia a premier destination for cultural tourism, connecting the rich history of the nation with the future of sustainable travel and cultural preservation. We aim to position Liberia as an untapped gem, bursting with stories of resilience, beauty, and promise that the world has yet to fully discover. The foundation is driven by a passion for showcasing Liberia’s heritage, from its historical sites to its arts, crafts, music, and natural wonders.
Who we are
The Liberia’s Untapped Gen Foundation is a non-profit organization dedicated to unlocking the immense cultural and tourism potential of Liberia. By preserving and promoting Liberia’s natural heritage, we aim to empower local communities, restore historical landmarks, and create vibrant new tourism destinations. Through partnerships, education, and innovation, we will transform Liberia into a globally recognized cultural hub, inviting travelers and investors to experience the untold stories of this beautiful nation.
What we do
Cultural Preservation & Education
We are committed to ensuring that Liberia’s cultural identity is preserved and that the stories of its people, history, and heritage are taught and shared widely.
Tourism Development
From restoring historical monuments to creating entirely new cultural tourism hubs, our projects are designed to foster growth in the tourism industry
Sustainability Initiatives
Our eco-tourism projects will ensure that Liberia’s natural beauty is protected while providing sustainable economic opportunities for local communities
International Partnerships
By working with global partners, the foundation seeks to elevate Liberia’s standing in the global tourism market, attracting international visitors and investments.
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Core Values
Cultural Integrity
Every action we take is motivated by the belief that Liberia’s culture is invaluable and worthy of global admiration and preservation.
Collaboration
Our success depends on the partnerships we build, whether it’s with the government, local communities, international investors, or tourists. Together, we create lasting change
Sustainability
We are committed to responsible tourism that respects the environment and encourages eco-friendly practices for the benefit of future generations.
Empowerment
By educating and empowering individuals, we foster a more informed and engaged citizenry capable of actively contributing to Liberia’s tourism development.
Excellence
We strive for excellence in every aspect of our work, from project execution to stakeholder engagement, aiming to set the standard for cultural and tourism projects across Africa